Coalition to Preserve LA billboard

Provocative Coalition to Preserve LA Billboards Speak Truth About City Hall’s Affordable Housing Blunders

In Archive by Patrick Range McDonald

Coalition to Preserve L.A. has unveiled a new, provocative billboard campaign that speaks truth about the result of City Hall’s numerous blunders, missteps and inactions to effectively address Los Angeles’ affordable housing crisis. With a picture of homeless encampments, the billboards states, “Affordable Housing in L.A.”

The “affordable housing” billboards are located at Sunset Boulevard and La Brea Avenue; Melrose and La Brea avenues and Hollywood Boulevard and Highland Avenue. Take pictures and share on Twitter, Facebook and Instagram so City Hall politicians receive a clear message that they need to stop their misguided policies that contribute to L.A.’s affordable housing crisis.

Recently, Coalition to Preserve L.A. shined a light on a scandalous development project in Hollywood at 1850 N. Cherokee Avenue, where tenants were pushed out of their affordable apartment building to make way for luxury condominiums. That was problematic enough, but then the developer decided to change plans and turn the Cherokee building into a boutique hotel.

Outrageously, the City Council’s Planning and Land-Use Management Committee approved the developer’s switcheroo, effectively taking any kind of housing — luxury or affordable — off the market at a time when Los Angeles is desperate for more homes. In addition, some of the former residents at the Cherokee building are now homeless.

Moreover, the Los Angeles Times noted in April that “Los Angeles property owners are demolishing an increasing number of rent-controlled buildings to build pricey McMansions, condos and new rentals, leading to hundreds of evictions across the city.” By searching city records, the paper found that across L.A. “more than 20,000 rent-controlled units have been taken off the market since 2001.”

Those pricey, luxury housing projects regularly need approvals from City Hall politicians and/or bureaucrats — city officials, in other words, are fueling the local homeless and affordable housing crises.

In May, Jill Stewart, campaign director for the Neighborhood Integrity Initiative sponsored by the Coalition to Preserve L.A., called the Times‘ report “a stark condemnation of the Los Angeles City Council’s policies to destroy working-class communities and replace them with half-empty luxury towers built by developers who give the City Council a lot of campaign cash.”

Since 2000, the real estate industry has contributed at least $6 million to the campaign chests of L.A. politicians, according to the city’s Ethics Commission.

Enough is enough. We need to reform L.A.’s broken planning and land-use system, which is what the Neighborhood Integrity Initiative will do.

In fact, the Los Angeles Times, the L.A. City Council, Mayor Eric Garcetti and numerous neighborhood groups all agree that reform is desperately needed.

Join our citywide, grassroots movement by clicking here right now to donate any amount you wish, and follow and cheer our efforts on FacebookTwitter and Instagram. You can also send us an email at for more information.

Developers and their politician pals will do anything to defeat our reform movement and continue their wrong-headed policies. But together, we, the citizens, can create the change that L.A. needs!

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